Stories tend to generate better emotional connections and this power can be used as one of the main resources to sell products or services and project brands. Storytelling in numbers 92 percent of consumers connect better with brands that present stories when launching their products. 74 percent of digital users globally consider personal stories in their purchase decision. 65 to 70 percent of people retain the message when information is presented through stories. 55 percent of consumers consider buying a product from the brand that tells stories in the future. 15 percent of consumers make a purchase immediately after being exposed to a value story. Integrate storytelling into your marketing projects with these tips.
Changing the way people see the world and getting them to share a company’s vision and perspective can be done with storytelling. This is what you can take advantage of it: booming jobs: actuary 1. Persuasion the stories can come to show the negative and also the positive professional person email list consequences of following certain behaviors, they become examples to follow in certain specific circumstances. 2. Perception through striking and powerful stories, people can increase their level of trust towards brands and validate them for the consumption of their products.
Emotions many prefer to listen more to their hearts and their emotions than to reason, and this becomes an ideal opportunity for brands and their emotional stories. 4. Differentiation companies, their products and services manage to differentiate themselves through the stories they are capable of developing and exposing to viewers. 5. Multichannel digital development makes it possible to achieve greater scope for storytelling and its value stories, now there are many channels for its exposure. 6. Consumer if a full identification with the stories is achieved, the consumer can become invested as a true protagonist of them.