According to data from Statista projected in 2017, it is expected that for the next 3 years influencer marketing will be integrated into all marketing activities of companies, as highlighted by a majority of marketers consulted (58 percent), however, Along with the above, another majority considers that influencer marketing will be a multifunctional discipline that will expand beyond marketing. In any of the cases, it stands out that influencer marketing is undoubtedly relevant for today’s brands. Social Media Today points out that 94 percent of marketers who use influencer marketing consider it an effective practice, because according to the data, it can generate a return on investment 11 times better than traditional advertising.
If you plan to implement it for your SMS Marketing Service brand or company, here we share 6 aspects to consider, highlighted by Econsultancy, to have an effective campaign. These are: Diligence Due to the fact that influencer marketing has become very popular, many fraudsters have emerged by inflating their accounts with fake followers to take advantage of brands, therefore, it is recommended that those in charge of the task be diligent when choosing the personalities with whom they plan to work, this is an important part of the success of the campaigns. Control To properly develop the campaigns, it is important that the team in charge feels comfortable sharing control of it with the influencer they have selected. Unlike other types of campaigns, where the marketing team has total control, with influencer marketing it is advisable to work hand in hand with the influencers because they know their audience better than anyone else and they know what can work.
Results For success with influencer marketing, the teams in charge must know that results are not obtained overnight, although many influencers can make the brands they work with stand out quickly, the task of getting everyone those viewers maintain brand awareness, and turn into sales, it’s one that takes time. Relations Following the previous point a bit, for marketing teams it is important to understand that, because obtaining results can take time, building long-term relationships with influencers is important if you want successful campaigns. Goals For brands it is essential to define goals with their campaigns because not all want the same thing when working with influencers, having defined goals within a strategy is important because this determines how influencer marketing campaigns will be executed. posts Finally, you should know that in addition to posting on social networks as part of campaigns, the best opportunities with influencer marketing are beyond this action. They can be found by creating partnerships with these individuals, which involves collaboration and co-creation.