For this second part dedicated to essential Inbound tools ( find the first part dedicated to optimization tools here ), we will look at the conversion phase. As a reminder, the conversion of your visitors into prospects is based on specific elements such as the landing page or the call to action (CTA). As we saw earlier, the quality of your landing pages and your “Call To Action” depends on your visitors/prospects/customers conversion rate. Many conversion tools can help you create these elements and optimize your conversion rate. For this, you can opt either for modules integrated into your blogging platform (in our case, we will see some Wordpress plugins), or for external tools.
Most of these tools will give you access to conversion statistics (click rate, number of views, conversion rate, etc.). Les plugins WordPress : Inbound Now et Spokal WordPress being the most popular blogging and site creation tool in the world today, it seemed obvious that developers were interested in Inbound Whatsapp Mobile Number List features integrated into the backoffice. Faithful to our recommendations, we have chosen to present to you the 2 tools which seem to us to be particularly well made, thanks to their integration with WordPress. Inbound Now – We like: free, possibility of A/B testing . The Inbound Now modules, completely free to install, are broken down into 3 plugins that can be used separately, but which take on their full meaning when used together: have the merit of having an explicit name.
You hesitate between 2 formulations, 2 colors, on the positioning of the call-to-action? Inbound Now integrates advanced A/B testing features, which will allow you to create several versions of your landing page and compare the results in terms of clicks, conversion, time spent on the page, etc. which will allow you to achieve an optimal result over the course of the corrections. Inbound Now can also connect with your email marketing tool (MailChimp for example) or your CRM tool to facilitate the follow-up of your prospects/customers. To go further, watch the Inbound Now demo: Spokal – We like: free 14-day test version without bank details, clear installation tutorial and simplified use.